Sufficient protection and efficient monitoring of the use of a company’s trademark is vital for a company’s long-term success. Protection and monitoring is significant both for the preservation of a trademark’s distinctiveness and its value.
Our Brands & Franchising team provides solutions for effective protection, administration and monitoring, as well as a full exploration of the commercial value of brands and designs. Our clients include some of the best known Finnish, Nordic and global brands.
Our non-contentious services include:
- Strategic advisory and registration services for the protection of trademarks and domain names
- Trademark and domain name portfolio management, availability searches, renewal and watching services
- Drafting distribution, licensing, franchising and merchandising agreements
Our contentious services include:
- Representation in trademark and design registration opposition procedures, infringement court proceedings and domain name disputes
- Anti-counterfeit services, including applications for actions, custom seizures, destruction of goods and criminal procedures. B&K is the sole Finnish member firm of CAPIP.EU, a unique coalition against piracy with 23 leading IP law firms present in all EU member states, Norway and Switzerland. Through CAPIP.EU we offer our clients a smooth handling of anti-counterfeit services through one single contact and provide a 24/7 online access to case files in 29 jurisdictions.
Franchising has proved a successful business model for many companies aiming at a fast expansion of their business concept. Early stage confidentiality engagement and a carefully drafted franchise agreement are necessary to ensure a full protection of the franchisor’s know-how and preservation of the chain identity. Our services include:
- Advising on the choice between franchising and other business models, and drafting related agreements
- Assisting in the protection and utilisation of trademarks and know-how
- Advising in franchise related disputes