Every successful business must constantly plan and implement new and often experimental marketing and advertising campaigns, as well as find innovative ways to reach desired target groups.
Compliance with the vast array of constantly changing marketing and consumer regulations is a challenge for any company with a marketing and advertising-intensive business. Unfair competition, such as comparative and misleading advertising, and the use or abuse of trade secrets is many times an issue in business-to-business relationships.
The diverse regulation applicable in the business-to-consumer relationship must be taken into account when directing marketing for consumers. Finnish consumer protection legislation governs all advertising communications aimed at consumers, including e-commerce and telemarketing campaigns. This context also raises questions relating to privacy, security and data protection.
Our Marketing and Consumer law team frequently advises major domestic and international clients on novelty marketing and advertising related issues, including legal issues affecting consumer protection in all forms of advertising, packaging and labelling, telemarketing and promotion.
Our specialists frequently represent corporate clients in legal proceedings before the Market Court and civil courts. The team also analyses marketing practices and campaigns in the hopes of mitigating potential claims, problems or before other negative and bad-will issues arise.