Borenius advised Func Food Group and Sentica Partners in the acquisition of People’s Choice AB and related Nordic HY issue

We advised Func Food Group in its acquisition of People’s Choice AB to form a leading Nordic wellness and fitness group focused on functional food and beverages. The acquisition is partly financed by a Nordic high yield bond.

Functional food company Func Food is known for its FAST and CocoVi brands and People’s Choice is the exclusive distributor of popular Celsius functional beverage and active fashion clothing brand Freddy in Sweden. The Group targets combined sales of EUR 50 million in 2015.

Func Food has been backed by its majority owner Finnish private equity company Sentica Partners since January 2014.