Borenius advised the founders on the sale of the Balmuir lifestyle brand to the owners of the Luhta and Icepeak brands
Borenius advised the founders of Wheslyn Group Oy, the owner of lifestyle and fashion brand Balmuir, in the sale of the company to Polap-Team Oy, the parent company of the L-Fashion Group. The L-Fashion Group owns e.g. the Luhta and Icepeak brands. This acquisition supports the growth strategy of Balmuir and strengthens its international business operations.
Polap-Team Oy is a Finnish family business whose main field of business is the manufacturing and marketing of clothing. Polap-Team Oy is the parent company of the L-Fashion Group Oy, and the company is domiciled in Lahti, Finland.
Wheslyn Group Oy was founded in 2007. The company posted a turnover of EUR 8.4 million in 2018 and currently employs 50 people in Finland. The company has sold products to over 70 countries.