References/3 Jun 2016

Borenius advised Unacast, Inc. in its USD 5 million Series A round of financing

We advised Unacast, Inc., the #1 platform connecting beacons and other proximity sensors to online marketing platforms, in its USD 5 million Series A round of financing. The round was co-led by Open Ocean Capital and Investinor, with participation from Jonah Goodhart, Michael Barrett, Jason Kelly, and Bill Wise.

Unacast, with offices in Oslo, New York, London, and San Francisco, partners with large proximity companies, which currently cover 1.4m of the world’s beacons, and connects the resulting data sets to global ad platforms to enable digital ad retargeting based on physical behavior. Unacast will use the proceeds from the round to hire new staff and to expand operations.

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