Karolina Gerasik-Koljonen

Karolina works as our Event Marketing Specialist, responsible for the strategic planning, execution, and evaluation of both in-person and virtual events that support our business goals, such as lead generation and brand visibility.

She oversees all client-facing events – both domestic and international – as well as our largest internal gatherings. Her role includes developing targeted marketing campaigns, managing budgets and timelines, collaborating with internal stakeholders and external partners, coordinating event logistics, and analysing performance metrics to optimise return on investment. Karolina brings strong organisational, project management, and communication skills to her work, along with a keen eye for detail and the ability to adapt quickly in dynamic environments.

She holds a Bachelor of Business Administration with a specialisation in Entrepreneurship from Haaga-Helia University of Applied Sciences. Karolina joined Borenius in 2021, having previously worked in the event industry where she produced events of various sizes for a wide range of Finnish companies.