References/27 Jan 2023
Borenius advised Vaaka Partners on its investment into Huutokaupat.com
We advised Vaaka Partners on its investment into Huutokaupat.com, Finland’s largest online auction platform owned by Mezzoforte Oy.
Huutokaupat.com is currently considered the most trustworthy digital marketplace in Finland. The platform has undergone rapid growth and offers a marketplace for a wide range of machinery, equipment, tools, cars, and other merchandise as well as real estate that are primarily advertised by private companies and public sector entities.
As an ambitious private equity company that helps medium-sized Finnish companies become business champions, Vaaka Partners was convinced by the company’s strong market position, growth potential and unique business model where Huutokaupat.com acts as the actual seller of the auctioned goods. The platform has a large customer base of more than one million monthly unique visitors and half a million registered customers with the potential to grow as a major player in the circular economy.