References/10 Feb 2022

Borenius advised Verkkokauppa.com on its acquisition of the e-ville.com online store

We advised Verkkokauppa.com on its acquisition of the e-ville.com online store, headquartered in Finland with operations in China.

The acquisition supports Verkkokauppa.com’s strategy to strengthen and expand its assortment with its own brands. With the acquisition, Verkkokauppa.com acquires e-ville’s experienced sourcing organisation that operates in Shenzhen and Hong Kong, China. E-ville’s local purchasing organisation and efficient sourcing process, established for more than 10 years, also allows for controlling the sustainability of the sourcing channel.

E-ville is an online store founded in 2007 and it serves customers in Finland and the Nordic countries. E-ville has a warehousing and maintenance team in Mäntsälä. Its selection includes e.g. mobile phones, bicycles, leisure equipment, electronics, and other home products. E-ville employs about 40 people in Finland, China, and Thailand, and they will continue in the service of the company.

Verkkokauppa.com empowers its customers to follow their passion by providing a wide product assortment of around 80,000 products. Verkkokauppa.com Oyj serves its retail and corporate customers through its webstore, megastores, 24h kiosk and network of collection points as well as fast deliveries and various services. As Finland’s most popular and most visited domestic online retailer, its deliveries cover around 75 percent of the Finnish population within the next day. The company has four megastores: in Oulu, Pirkkala, Raisio, and Helsinki, where its headquarters is also located. Verkkokauppa.com employs more than 750 people and its shares are listed on the Nasdaq Helsinki stock exchange with the ticker VERK.

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Service areas

Team

Johan Roman

Partner

Helsinki

Christel Nokkala

Senior Associate

Helsinki

Joel Ilveskero

Associate

Helsinki

Teo Virtanen

Associate

Helsinki

Erkko Korhonen

Partner

Helsinki

Louna Tulikoura

Senior Associate

Helsinki

Jon Jokelin

Associate

Helsinki

Sha Wang

Counsel

Helsinki

Nora Hietanen

Associate

Helsinki